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About Us

Transformation That Starts With People,
Not Platforms

SFInnovate Transformation brings over 20 years of experience driving digital change across financial services, healthcare, utilities, and government. We are boutique by design: agile enough to tailor to your needs, experienced enough to deliver enterprise-grade impact.
Led by industry experts, our team combines business strategy, people enablement, and technology expertise to deliver measurable outcomes. We align your strategy, culture, and technology to ensure every change delivers real business value.

Our Leadership

Misha Notra

Principal Consultant, Strategy & People

Specialist in strategy, people enablement, and enterprise transformation. Over two decades of experience guiding organisations through complex change.

Anurag Saxena

Principal Consultant, Technology & Data

Expert in technology enablement, data, and cloud transformation. Focused on helping clients achieve measurable ROI through integrated platforms.

Surabhi Rao

Principal Consultant, Operations & Process

Leader in business process redesign and operational excellence. Brings depth in managing change across regulated industries.

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Our Delivery Team

Our end-to-end delivery team ensures transformation success at every stage, from strategy to adoption, and beyond. With cross-functional specialists in change management, data, AI, cloud, and customer experience, we deliver clarity, confidence, and impact you can trust.

Kristin Watson

Delivery Team

Kristin Watson

Delivery Team

Kristin Watson

Delivery Team